Beauty: Nova Scotia Fisherman, with Tassi Sewell

This month, we spoke to Nova Scotia Fisherman. Based in Canada, it is a family company producing natural body care products. Not only are all products 100% natural featuring sea kelp, the company supports environmental and local community initiatives.

Parvati Magazine: NSF started off making organic soya candles before transitioning to body care products. How did this come about?

Tassi Sewell: The owners of Kiss My Face Cosmetics, Bob Macleod and Steve Byckewicz, have always had a close connection to the Maritimes. Bob, originally from New Brunswick, wanted to bring some of the success of Kiss My Face Cosmetics back to the Maritimes. He partnered with his childhood friend, Perley Beairsto, and Perley’s nephew Les Falconer, and opened a manufacturing plant in New Minas, Nova Scotia. In 2000 they began making soy based candles for Kiss my Face Cosmetics. Being familiar with body care working at Kiss My Face Cosmetics, they wanted to expand a new line of body care products that would be a reflection of the Maritimes. After extensive research they decided that with the pristine local sea kelp they could create a beautiful line of body care products.

PMAG: In all your products, your featured ingredient is Nova Scotia Sea Kelp. What is so beneficial about it?

TS: Sea Kelp has many valuable properties for your skin. Kelp helps restore the moisture levels in your skin, revitalize and firm your skin, oxygenate and detoxify, acts as a conditioner that improves the skin’s texture and tone, and it stimulates your skin’s natural ability to heal. We’ve had lots of positive feedback from people using our products on extremely irritated skin such as eczema and psoriasis.

PMAG: Tell us about some of your most popular products.

TS: Our original lotion is definitely our best seller for relieving irritated skin. It helps moisturize and has a clean natural scent. Our rescue balm is another top seller for those very dry patches, cracked elbows and heels or irritations. Our lip balm is also popular seller because of its unique packaging, twice the size of a regular lip balm for the same price point, and customers love that better bang for their buck!

PMAG: NSF supports the Nature Conservancy of Canada and a local community initiative, Plank Industries. Tell us about these organizations and why you became involved.

TS: Nova Scotia Fisherman is proud to donate a portion of each sale to the Nature Conservancy of Canada because we value our landscape and the place we call home. We believe it is our responsibility to support our local communities and help protect the land that has shaped us, while ensuring its sustainability for future generations. Since 1971 the Nature Conservancy of Canada has worked to protect our province’s natural treasures, and have protected a vast amount of land in southern Canada. We are so proud to support their efforts of conservation. Plank Industries, creates our boat displays and packaging. Our owners value providing jobs in our local community for people who may have had difficulty finding work.

PMAG: What’s next for NSF?

TS: We are very hopeful for our future at NSF. This September we celebrated our fifth birthday, and are so proud of what we have been able to accomplish in the past five years. Not only are we incredibly proud of the high quality products we make, but we are happy we can offer them at an affordable price. We are working at making our products more available in different retailers across Canada and the USA, and recently made sales to stores in New Zealand, Japan, and the UK. We plan to continue with our business model of integrity, ethical decision making and providing customers with a quality product at an affordable price. We are grateful for the support and positive feedback we have received so far and are excited about the future success of our company.

PranadaTassi Sewell is a member of the Sales and Marketing team at Nova Scotia Fisherman eXtreme Skin Care. She is from Ontario and moved to Nova Scotia to attend Dalhousie University and received her undergraduate in Sociology and Social Anthropology. After completion of her degree and her newfound love of the Maritimes, she decided to move to Nova Scotia permanently. She is grateful for the position she has at Nova Scotia Fisherman eXtreme Skin Care.

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