Beauty Category

Natural Beauty 100% Pure with Susie Wang
This month Parvati Magazine spoke to Susie Wang, the founder and chief creative of 100% Pure. After disappointing experiences developing high-end mainstream cosmetics, she created 100% Pure in 2005: products with organic and natural ingredients, void of toxins and chemicals. Parvati Magazine: 100% Pure carries a large and comprehensive range of natural beauty products in makeup, body, hair and face care, with a strong following on social media. What do you attribute your success to? Susie Wang: To start, we were the first company to develop healthy, natural beauty productsRead More
Organic Skincare_RMS Beauty
RMS Beauty is home to award-winning luminous face products and vibrant makeup. We spoke with founder Rose-Marie Swift about their stand-out products, the unnatural side of the natural beauty industry and the spring makeup trend she is loving! Parvati Magazine: You state that in your process of learning about the cosmetic industry, you found that many natural ingredients end up like man-made chemicals. How does that happen? What should customers be aware of when purchasing natural products? Rose-Marie Swift: I discovered the majority of ingredients used for natural cosmetics (organicRead More
Suzanne LeRoux is the founder and CEO of One Love Organics. Based in St. Simons Island, Georgia, One Love’s award-winning natural and organic skin care and cosmetics have been going strong for ten years. We talked to Suzanne about her best-sellers, beauty rituals and what’s new at One Love Organics. Parvati Magazine: I was drawn to your story of how One Love Organics came to be – specifically, pursuing your passion of holistic and integrative skincare after completing law school. You have stated that “love indeed is the most powerfulRead More
Juice Beauty review Green Apple Peel
Juice Beauty is a California-based organic beauty company that has partnered with Gwyneth Paltrow’s goop on skincare. We spoke with its founder, Karen Behnke. Parvati Magazine: You state that the base of all of your products is “juice botanicals”. What is in the juice? Karen Behnke: When I started studying conventional chemical beauty (petroleum byproduct base) and natural beauty (water base), it didn’t make sense to me to have occlusive glycols laced with dioxane or water, which dilutes the ingredients. So my concept was to start each product with anRead More
This month, Parvati Magazine spoke with Lena Korres of KORRES, a natural skin care, bath and body company that focuses on plant-powered ingredients with a special emphasis on Greek flora. Parvati Magazine: What routine skin care practices do you recommend for all ages alike? Lena Korres: It’s so important to always cleanse your face (morning and night), moisturize, and use an SPF. It’s also important to not forget about the rest of your skin. Our body butters and shower gels are formulated to not just smooth and hydrate the skin,Read More
This month, Parvati Magazine spoke with Tony Rechtman, CEO of INIKA Organic, which creates luxury skin, lip and eye cosmetics. Founded and based in Australia, INIKA’s award-winning products are certified organic, vegan, cruelty-free, halal and 100% non-toxic. Parvati Magazine: INIKA sets itself out as the #1 certified organic makeup brand worldwide. How do you stand out from your counterparts? Tony Rechtman: The industry is plagued with confusing claims around what is “organic”, “natural” and “green”. At INIKA Organic, it’s not so much what we say about ourselves, but what standardsRead More
Native to Canada, ILIA Beauty started off selling tinted lip conditioners in 2011. Now based in Los Angeles, ILIA creates natural and organic makeup and skincare products. Founder and CEO Sasha Plavsic made it a priority to create a line that was just as aesthetically pleasing and sustainable as it was functional. This month, Parvati Magazine spoke with Sasha about lips, skin, and eyeshadow. Parvati Magazine: ILIA carries many beauty and skin care products, with a wide range of vibrant lip colours and lip care products. How did lips becomeRead More
Mineral makeup generally consists of titanium dioxide, zinc oxide and iron oxide minerals mixed with pigments. In addition to creating a natural healthy glow, these minerals remain on the skin’s surface and do not clog pores, and are also water resistant. This month, Parvati Magazine spoke with Tim Schaeffer, Senior Vice President of Marketing at Mineral Fusion. Since 2007, Mineral Fusion has been producing handmade cosmetics, skin, hair and nail products in Denver, Colorado. Parvati Magazine: What are some of the benefits of minerals in makeup, hair care and skinRead More
Parvati, Editor-in-Chief: I recently met Yasmine Jones on a visit to the Pure + simple natural beauty spa in Toronto. I so enjoyed my facial with her Bella Aura products, and her approach to work and life, that I asked her to share more about Bella Aura for this month’s issue! Parvati Magazine: Tell us about yourself. What prompted you to commit yourself to develop a skincare line? Yasmine Jones: Bella Aura was born from my real life skin care journey, where grief, stress and a lack of rest tookRead More
This month, our Beauty Editor Joy Elkayam spoke to Vapour Organic Beauty, particularly its co-founders Krysia Boinis and Kristine Keheley. Based in Taos, New Mexico, this award-winning natural and organic makeup line is handcrafted using top-notch sustainable practices and a favourite among celebrities. Parvati Magazine: The city where Vapour was born, Taos, New Mexico, is described as a “muse for infinite creativity…. that is reflected in Vapour’s unique formulas.” Give our readers some insight into this special place, and its impact on your creations. Vapour Organic Beauty: Taos empowers usRead More