Fashion: Water Usage: A Dark Side of Fashion, by Kelly Drennan
The fashion industry is facing many challenges, but one of the most pressing issues is water usage. The textile industry is the third largest consumer and polluter of the world’s water. Water consumption is a huge problem for growing fibers such as the ever-thirsty cotton plant, with nearly 400 gallons of water required to produce just one cotton t-shirt.
Waste water is conceivably an even bigger issue than consumption. Toxic chemicals produced from dyeing textiles, along with other chemicals such as those used to produce synthetics, are contributing to a major crisis in pollution of fresh water, affecting the health of a number of species, including humans.
Heavy metals such as chromium and cadmium, which are used to make bright and vibrant dyes, pose a threat wherever they appear in a product life cycle. But so much attention has been given to the energy, chemicals and water that go into making a garment that many people don’t realize the majority of the environmental damage comes once a garment has been purchased. The energy and water required to wash a garment has far more devastating effects than the growing of the raw materials and the manufacturing of the textiles. Surprising? Not really when you consider that the average piece of clothing lasts three years, and is laundered hundreds of times in its lifetime.
The average North American household washes 400 loads of laundry per year. This accumulated number of washes requires 13,500 gallons of water to complete, and is equivalent to how much water it takes to fill a standard above-ground pool!
The first steps towards recovering from our water addiction begin with wearing our clothes several times before washing. But once we get to a full laundry basket that is truly in need of a wash, there are a few basic tips to help you get started on eco-friendly and budget-smart laundering habits.
1) Wash your clothes in cold water: An interesting fact – using only hot water for washing your clothes uses more electricity in a year than leaving the refrigerator door open 24 hours a day for an entire year. Cold water is the best alternative, as it not only reduces fabric shrinkage, but it allows colors to remain vibrant. So your clothes will fit and last longer AND you’ll reduce your carbon emissions by 500 pounds a year!
2) Wash full loads: Washing machines are most efficient when operating at capacity. Take advantage of your washing machine’s full potential and load it up. Your budget will thank you for it.
3) Use the right amount and type of detergent: When doing a load of laundry do you use the cap size as an indicator of the amount of detergent you should use? If so, odds are you are using way more laundry detergent than what is actually needed. The amount you use should reflect the guiding lines on the inside of the cap. Here’s a great article on Treehugger with more information.
Another helpful hint is to look for phosphate-free detergents. Phosphates are the leading chemical agent in algal blooms and a major cause of aquatic ecosystem depletion. Also, instead of fabric softeners, try using white vinegar in the rinse cycle. The acid vinegar will neutralize the basic detergents and as a result will help keep your clothes looking clean.
4) Consider an Energy-Star rated washer: If you’re in the market to replace your washing machine, consider a more cost effective one. An Energy-Star or front-loading washing machine can save thousands of liters of water a year and be 30 – 85% more energy efficient.
Kelly Drennan is a true social entrepreneur, devoted to making change within an industry known for its many negative social and environmental impacts including labour, energy, waste, water, and the use of toxic chemicals.
Kelly has successfully aligned her company Fashion Takes Action with many leading businesses and ENGOs including Fashion Fights Poverty, Social Alterations, Environmental Defence, Earth Day Canada, Change for the Environment, FEM International, Vancouver Fashion Week, Green Enterprise Ontario, Toronto Greenhouse and Fashion Group International.
As a media “go-to” expert on sustainable fashion, Kelly has been featured in top media outlets including the Globe & Mail, Fashion Television, Metro, Breakfast Television, Toronto Star, Virgin Radio, Green Living Magazine, UK Times and Flare Magazine. Kelly also writes the “green” column for Canada’s fashion industry magazine, Trends,and is a contributor to two of the top US blogs in the “green” space,Elephant Journal and Eco Salon.