Creativity ultimately is a personal thing. We each have unique taste. We will respond differently to various artistic expressions. Some will feel boosted while others deflated by the same work of art. But deeper than perception, art can nourish the spirit in ways that are universal.

Musicology and music therapy show us that certain sounds can cause a universal response.The same is true for dancers. Certain physical expressions will emit the emotion of hope where as others will communicate despair. Bringing the various emotional expressions into a choreographed piece will communicate the overall message of the artist. And the same would follow for painters, filmmakers, writers, etc.

Beyond this more analytic approach to art, we need to explore the power of intention and consciousness and what those do to the creative process. For example, what makes the same singer have different recordings of a song and one makes your spine tingle and the other one leaves you flat?

All art communicates, whether it is done through narrative, colour, light, mood or vibration. After we have spent time with a work of art, we either feel we have been touched or not. Why then does certain art make us feel invigorated and others depleted? Why do certain songs have us tapping our feet but wanting to run out of the room?

I believe that the power of intention is at least in part responsible for how music makes me feel. My life is dedicated to a spiritual honesty. I am therefore more likely to resonate with music that communicates sincerity and supports evolution, connection and expansion than music that comes from the ego. I find the style of music does not matter as much as the creative intention.

In art, there is both the personal and the transpersonal. To me, powerful art is where the artist touches the realm of the transpersonal, when it goes beyond the ego of the creator(s) and accesses the timeless and eternal. Great art can become a vehicle to cultivate our human potential. It can remind us of our divinity. It can help guide our way home. It can help dissolve the ego so that we may be rooted in selflessness.

I know that the creative process, whether conscious or not, taps into a collective field of energy, to such an extent that literally what we each do, think and create both reflects and shifts the directive of our collective consciousness as a whole. I believe that we each have the responsibility to manage our energy and learning to rest in rooted, vital expansion. I can see this need for personal responsibility in the power our media has to affect all of our lives. Our media is a reflection of who we are. If we were an enlightened society, our media would reflect that consciousness.

Because of the power of the media, I feel that the role and corresponding responsibility of the artist throughout history has never been more potent. Through the conscious co-creation between the artistโ€™s inner inspiration and the collective field of consciousness, artists have the ability to assist a shift in human consciousness, if they so choose.

I have consciously chosen to weave together my love of yogic consciousness, and of electronic, dance pop. What is your joy? Tap in to the collective energy field and support the shift to the positive possibilities. These are exciting times.

Parvati headshotParvati Devi is the editor-in-chief of Parvati Magazine and an internationally recognized Canadian musician, yogi and new thought leader. As a chart-topping touring musician, Parvati spearheads the Post New-Age musical genre with her independent success hit single โ€œYoga in the Nightclubโ€ and accompanying show “YIN”. She founded YEM: Yoga as Energy Medicine, a powerful yoga method that combines energy work and yoga poses. Her critically acclaimed self-help debut book โ€œConfessions of a Former Yoga Junkie – A Revolutionary Life Makeover for the Sincere Spiritual Seeker” is currently in its third edition.

For more information on Parvati, please visit www.parvati.tv.