Voices to Follow in Eco-Fashion, by Amy Kellestine

Image credit: Instagram/Mata Traders

This month, I’m featuring fashion blogs and Instagram feeds that I enjoy looking at for fresh ideas, brands, eco-fashion news and information, seasonal highlights, and of course, images for style inspiration! Here are three diverse eco-fashion bloggers and organizations that I adore.

“Sustainably Chic” by Natalie Kay

Natalie Kay is a fashion, beauty, and lifestyle blogger for Sustainably Chic. With a background in fashion, Natalie left the mainstream side in 2014 to focus on sustainable fashion. Three years on, her fresh, beautiful, nature-filled images shot on Instagram have attracted one of the highest Instagram followings among eco-fashion bloggers. What I like most about her posts is they succinctly showcase unique features of sustainable brands such as shirts dyed by medicinal plants (how cool is that?!) or how the business side of eco-fashion engages in progressive practices. I find I’m always drawn beyond the image to the blog… where I end up finding even more gems about general sustainability, zero waste, and eco-friendly products of all sorts.

Her website is organized into three main sections: topics (where she posts her blogs), brands by category (women’s clothing, jewelry, handbags, etc), and her personal collection (clothes, beauty, and products for the home). The latter two categories are inventories, while her blog covers a range of topics such as “the ideal layering piece of summer” to “designing change through jobs & organic textiles” as well as company features and reviews, accompanied by several candid-style images.

Sustainability in Style by Katie Roberts

Sustainability in Style is next on this roundup and I’ve been hooked since I first read her tagline, “changing the world one wardrobe at a time!” Katie is the “write-a-holic” behind the scenes. She is an environmental scientist by day and follows her passions of writing and sustainable fashion by night. Her Instagram account is bursting with nature-filled images that make me feel grounded and connected. Inspiring and relevant quotes pop up from time to time as well including this one from Anne Klein: “Clothes aren’t going to change the world. The women who wear them will.”

Her blog is well laid out and easy to navigate. I particularly appreciated her “Tried and Tested” lineup. Katie and friends try everything from ethical and organic food to beauty products to clothes (of course) and share their honest perspectives! I particularly admire when bloggers find a way to honestly and politely share their true experience (and disclose the payment exchanged for the product). See her recent post with an overview of two samples from Van Der Faun parfum as an example. Katie lives in Australia, so check the shipping options for the companies before you get your heart set on a specific product after reading any of her reviews!

Fashion Revolution

To complete this month’s roundup, I chose the Fashion Revolution site. Fashion Revolution is a not-for-profit global movement that started in 2013 as a response to the Rana Plaza disaster in Bangladesh. Started by Carry Somers and Orsola de Castro, they have teams in over 90 countries helping to achieve their vision of greater transparency in the fashion supply chain and their site is the central resource and communication hub for the revolution.

Their Instagram roll is filled with pictures of international workers with a poster board declaring “I made your clothes” and a number of alarming facts like “In the USA, 10.5 million tons of clothing get sent to the landfill every year” and “Extending the life of clothing by a further 9 months would reduce carbon, waste and water footprints by around 20-30% each”.

My favourite content on the site includes their Garment Worker Diaries blog series, their annual Fashion Transparency Index (where they rank the levels of transparency of 100 of the biggest global fashion companies), and downloads and action kits. Additionally, they are offering a free online course to help educate consumers and influence change.

Do you know #whomademyclothes?

Amy Kellestine headshotAmy Kellestine is an educator, engineer, Arati life coach and entrepreneur living in Edmonton, Alberta. She spends her free time camping, gardening, and volunteering for causes such as Cystic Fibrosis and nature conservation. She is a devoted mother and is passionate about helping others and writing.