In London, the OM Yoga Show Inspires Thousands of Yogis for a Healthy World with MAPS
Over the course of three days every fall, the OM Yoga Show in London, UK, brings together thousands of yogis and yoga-curious from every walk of life. Days before the2019 show took place, the organizers spoke with us aboutwhy they becameYogis Unite supporters for MAPS, the Marine Arctic Peace Sanctuary, andhow anyone can settle into a yoga practice, anywhere.
Parvati Magazine: How did this show become one of the most prominent yoga shows in Europe and the world? What were some pivotal steps that secured your success?
OM Yoga Show: This year we are celebrating our 16th show in London; we’ve been doing this for a long time now and we’re really proud that the event has become a must-attend in so many people’s calendars. In the years since we started, we’ve watched how yoga has become more and more popular amongst all kinds of people—in our fast-paced lives people often find they need something to ground them and provide some respite from the never-ending onslaught of information, and increasingly, people find that on their yoga mats.
Parvati Magazine: How has OM Yoga Show evolved over the last 15 years? Have your overarching goal and mission remained the same or have they changed as you grew?
OM Yoga Show: We’ve always been committed to showing that yoga is for everyone, no matter their age, gender, shape, size or ability. That mission has remained the same; we want the OM Yoga Show to be a place that people can come no matter where they are on their yoga journey. We’ve seen many changes over the years; and certain styles of yoga have waned in popularity, while others have gone from strength to strength. But at the centre of it all is the belief that yoga can be a benefit to everyone. Getting onto the mat and giving it a go is the first step.
Parvati Magazine: You offer hundreds of workshops and vendors. What would you say to someone that does not know where to start or are concerned that they are missing out?
OM Yoga Show: We are lucky enough to be able to invite teachers and exhibitors from all over the world to be a part of the show, and at first glance, it might seem a little overwhelming. We’d always advise taking a look at the full schedule, and deciding which classes resonate the most beforehand. With over 200 open classes, there’s something for everyone.
Parvati Magazine: You intersperse open yoga classes with other exhibits. How do you create a relaxing environment amongst the liveliness and bustle of vendors?
OM Yoga Show: One thing that many people say surprises them about the show is how easy it is to shut off the hustle and bustle of the show and relax into a class. Even with people milling around, once they are on their mat and have connected with the teacher, it’s easy to forget where they are. This year, for the first time, we’ve introduced the Paiste Chill Zone— a special area within the show where Paiste Gongs will offer the chance to drop in and enjoy a relaxing moment— a spiritual reboot surrounded by the incredible sound of the gongs.
Parvati Magazine: What inspired you to make the OM Yoga Show a supporter of Yogis Unite for MAPS, the Marine Arctic Peace Sanctuary? How does MAPS speak to you and your clients?
OM Yoga Show: As the company behind the OM Yoga Show, Prime Impact also publishes Vegan Life magazine, PlantBased magazine, and Be Kind magazine. All of these were born out of a desire to inspire change; we want to make the world a better place amongst the environmental problems we face. Supporting initiatives such as MAPS is so important, as we know the important work [it does] to protect the Arctic Ocean ecosystem. Through our events and publications, our visitors and readers know our commitment to such issues.
Parvati Magazine: You have an exhibition in Manchester in the spring. How does it differ from the one in London?
OM Yoga Show: Our Manchester event has taken place every spring since 2014; we listened to the visitors who travelled all the way to the London show, but would love something closer to home. (And now we have many visitors who come to both events!) So, the OM Yoga Show Manchester was born. While it’s on a slightly smaller scale than the London event, we still offer everything that people have come to expect from the OM Yoga Show.
The OM Yoga Show provides three days of energizing yoga and meditation to find your inner peace amongst the chaos of modern life. Free open classes, in-depth workshops, yoga lectures and a showcase of exhibitors will allow visitors to explore yoga and find out how to incorporate it into their daily lives.